Well, of course, there is an ROI for consulting thought leadership. Your name on a CEO’s mind has value. So does trust built when she sees the value you’ve created for another client. Or maybe she proactively reaches out to set up a meeting and that turns into a new engagement.
But in the data-driven field of consulting, we want to measure everything and sometimes that’s just not possible. If the value of thought leadership can’t be measured, it’s easier to spend resources on needs that feel more pressing, or, in a downturn, not spend them at all . . .
Rebecca Smith-Allen 