My 7 years as a management consultant mean I understand the business problems you’re trying to solve, your solutions, and how you engage with clients. I can communicate your value clearly and persuasively.
Reach Target Clients with Thought Leadership Pieces that Resonate
Today’s top business executives are inundated with the latest business books, news articles, and other content vying for their attention. Your thought pieces need to quickly and persuasively communicate why your ideas will substantially improve their business performance. And you need to get your content noticed.
Working with me will save you time.
Working with the wrong type of writer will leave you explaining the basics of consulting to them, explaining your clients’ industry, or rewriting their work. This is a waste of your valuable time.
Working with me lets you focus on what only you can do – engaging with clients and leading your teams to solve tough business problems.
My experience in search engine optimization means I can also help you build a strategy to get your online content noticed.
My Experience
Seven years as a management consultant, five of them working for McKinsey as an associate and engagement manager.
Five years of freelance writing experience spanning website content, white papers, case studies, video scripts, media content to be published as articles or quoted, and co-authoring a book.
I’m Uniquely Positioned to Help You
I’ve felt the pain of hiring writers who don’t understand the problems consultants solve. I was the point person writing a McKinsey whitepaper summarizing learnings from a study. I’d spend hours drafting pages and turn them in to the professional writer helping us. I’d get back pages and find the content replaced with pretty words with little meaning. If you work with me, you’ll get both the business insights and the pretty writing.
I’ve hired ex-consultants as writers only to find their work requires substantial editing. As the content manager for a case interview coaching service, I hired over a dozen former consultants as writers. This worked better than my experience on the whitepaper, but I found that most consultants don’t have the tight text and relatable voice you need to connect with your target audience. I ended up doing a lot of editing.
I’m also the author of five traditionally published books for middle schoolers. They range from mysteries to a book that will teach your daughter how to take her first steps into the world of work. You can feel confident that my writing is clear and polished.
Education
M.B.A. from the Tuck School at Dartmouth, Amos Tuck Scholar. B.A. with Honors in Economics from Wellesley College, magna cum laude, Phi Beta Kappa.
Ready to get started?
Check out the types of content I can help you with.
Rebecca Smith-Allen 